Thursday, 21 March 2013

OUGD503 // Feel good drinks // Label Design

From the initial mock up of the label design, i have carried on working on that design and structured the layout of the label out more, focussing on the hierarchy of all the text and the size of the illustration in comparison to the title. Also the spacing between each block of information was important, this again split down into the hierarchy of the whole label.

I started with the still labels and as you can see here, i have structured the label out by using the guides within Illustrator. The hierarchy of the text within the label has been structured well ad the spacing works so that your eye can see each individual section. The reasoning that they are spaced out with a good clear gap, is because the design will be printed directly onto the bottle, using the drink colour as the colour for the label, so in this instance the text needed spacing so that it would be legible. 
I have kept the font of the brand for the juice flavouring as i think this is a distinctive style to the brand and people recognise it through this, so i thought it waskey to use within the design. The lower font is futura which i think balances out the main font. 
The illustration of the label is the flavouring within the juice, this is set to an outline so the colour of the juice gives the fruit the colour, i have proportioned this to the title below as you can see it is aligned to the end of the 'L', I didnt want it to be as wide as the top line of the type and i felt this sits nicely in line with everything and looks balanced. The height of the illustration is slightly more than title, this is because it is the main thing to see so you can tell the flavouring of the drink, as the type below is bold that will stand out on its own, so i have made the illustration slightly bigger to compensate for the smaller impact it has when you first see it. 

Using this grid i have set up here on this label, I have designed the rest of the labels in line with it, the length of the flavouring of the juice may vary because of the word count of it, but this doesnt really matter because it will just wrap around the bottle, aslong as the height of it fits within this grid so it is constant within the structure and across all labels. 


Here is the rest of the labels within the structure of the grid layout. 

Breakdown of the illustration for each label
For the illustration i have done them as an outlined vector. As i have explained before this is to show the colour of juice through the design so the illustration is coloured with the actual colour of the juice. I have done this because they use 100% natural ingredients, so the colour of the juice should roughly be the colour of the fruit. This is what i am trying to show throughout the whole range. Let the juice do the talking. 

The illustrations show the two ingredients that are present in the flavouring of the juice. 

Finished Label Designs
These are the finished labels for each of the flavours of the feel good drinks range. These will now be mocked up onto the bottles to show what they would look like printed. 

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