Wednesday, 30 January 2013

OUGD504 // Module Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?
Throughout this module i have a lot, with the first brief on Design for print i learnt so much about printing within the industry and how ti set up artwork for industry print. I also got the chance to look at a lot of different print techniques within this brief. I have experimented with different printing techniques, some not working out as well as others but i am happy with what i have attempted and achieved. Within the print brief i used the laser cut a lot - this element was the key to my design - i think i mixed stock and the use of the laser cutter well within this part of the brief. 

Within the web brief - this was the biggest learning curve out of all the briefs. I havent done anything in web design before this brief and i was key to learn about it to set me up with more a skill set. When we first started i had no idea what i was doing and it took a while to sink in, but i found once i started to do it by myself i learnt more and more - using the internet to search for different ways of using the HTML and CSS codes worked best. I now feel happy and confident in using dreamweaver and would feel confident in taking on a website myself.

The print and web brief was good in terms that it brought both aspects of the previous briefs together in one. With the web element i was confident as i felt like i could produce a much better and user friendly designed website. I tried to make it more design based and have a better aesthetic to it, which i think i achieved. 
My biggest overcome was that about half way through the brief i had a design block - the work i was doing i wasn't happy with and didn't felt that it met the brief, so bravely i decided to change the concept and the products with just 2 weeks left. This was hard as i had less time to produce the full set of products but i did manage to do it and i learnt that i can work well under stress and that i dont need to be worried about changing an idea so late on - i was much happier working on the second idea and i think i produced good products for it. 

2. What approaches to methods methods of design production have you developed and how have they informed your design development process?
Throughout the print and print & web briefs i have experimented with different printing techniques. The main one i have used is laser cut - i made good use of this in the print brief and think that i used it to an effective use and a way in which supported and made the design better. I have also used alot of different stocks throughout the whole module - I like to work stock hands on and i think i have shown this throughout the module by using a wide variety of different stocks on each brief. 
In the print & web brief i experimented with binding techniques - actually i did this within the print brief too, but i did that in way i had previously bound before. In the print & web i used binding screws - this was a great way to bind the publication and really easy too - the aesthetic of it really worked with the colour of the stock on the front cover and the look it gave the overall publication.
In the web i learnt coding and how to code effectively and the right way - this made the website a lot easier to design and to understand as i was going through the all the coding.

3. What strengths can you identify in your work and how have/will you capitalise on these?
I think the strengths in my work have defiantly been the use of stock and printing techniques, even though i have used that many different techniques, the ones i have used have been done well and used in a way to support the work and make it better - i havent just done it to show that i have thought about it. 
The other strength i would say was the publications, especially the print production manual - I think i have increased my editorial design and this shows through that publication. I spent much longer on the design for this and then once i had designed i printed it to look through and find all the mistakes. I looked at all the finer details and made sure everything was lined up and that the body copy was laid out right. I think this shows in the final print of the publication - it looks professional and all the design is carried out consistently throughout the publication.

4. What weaknesses can you identify in your work and how will you address these in the future?
I think the weakness in my work would be not experimenting enough with the design of the products. I think this is more evident within the first web brief - i dont like the design of it and think it could be alot better for the content that it is showing - I think i have done a good job with what i have done and that it shows a working website but i definatly learnt from it and in the print and web brief my website was so much better and the design of it was a more user friendlier site and aesthetically it looks better. 
In the initial stages of my print and web brief on the first idea, i used a very basic design in the publication and carried that through the whole products - i think that was a reason why i didnt like that worked so much, but then when i changed the idea and started on the second design idea, i experimented more with a different style to what i would usually take - using a more hand drawn style and using my tablet to draw within the publication. I felt that this was much stronger and was more in context with the actual content. This showed me again that if i experiment with different ideas and work on things using a different style to what i am comfortable with then it proves to show a better design outcome.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Take longer on the initial design stage and experiment with different layouts - this will produce a better designed final outcome, with a higher standard finish and a more professional look. 

2. Try out different printing techniques - i have used printing techniques throughout this module but i still want to expriment with emboss and deboss and use foiling within my actual work. This will show different skills that i have and add extra elements to my designs.

3. Photograph final products better - I need to photograph the final products better and show these in context. I think next time i will use the photography studios to get the best lighting possible. 

4. Print presentation boards / take more time over presentation boards - I think i need to improve my presentation boards, i think i have got better as i have gone through the briefs in this module, but i still think there is more that i can do to make them better.

5. Be prepared for crits more - In this module i have gone into some of the crits not prepared and not having all the work to show in order to get the relevant and good feedback from the group.

Attendance - 5
Punctuality - 5
Motivation - 4
Commitment - 4
Quantity of work produced - 4
Quality of work produced - 4
Contribution to the Group - 4

Monday, 28 January 2013

OUGD504 // Separate Brief Evaluations

Evaluation of OUGD504 Design Production module. This is broken down into the three separate briefs which made up the module.

The first brief – Design for print.
This brief has been my favourite, I have learnt a lot about print and how it works within the industry, my knowledge of this has grown an incredibly and it’s very useful because I am interested in this area.

Designing throughout this brief was a joy; this was the best publication and my favourite that I have designed so far. I took a different approach to this than any other I had before. I sat down for a couple of days and worked on the layout, doing sheets to get a wide variety of layouts in the first place. From this I selected the best ones and digitalised them, when it came to designing the actual publication I could just drop the text and images into the layout. This process was so much easier and simpler than anything before. It also made a better designed and thought out publication in the long run.

Throughout this brief I have experimented with different types of print, using different techniques again this has taught me a lot and shown me more things to learn and get the grip of. Printing techniques are definitely something that I am interested in and want to explore more. The use of the laser cutter within the brief has been considerable. My main publication, sample folder and proposed packaging all contain the laser cutter – I think I have used this to the best I could and produced something which is different to anything I would usually do. Mixing the stock and colours together has made an interesting design process and outcome and something I have enjoyed doing along the way - this brief has shown me that this area is what I am interested in and exploring this more is what I should be doing throughout this year for going into my third year.

The outcomes of this brief I think are really good; they are of a great standard and work fully as set. The only thing I am disappointed with is the fact I haven’t been able to make / get a box for the products to be packaged in. I have the lid made and that gives an idea of what it will look like but still I would have liked to actually make it and finish off the brief completely. Other than that I am happy with what I have done and how it has turned out.

The Second Brief – Design for Web
With this brief this is the one that I have learnt the most. Before this I had never done any sort of sort design. I knew some basic html coding, but nothing to build an actual website.

The workshops we initially had were very useful and I found these great in telling me what I needed to do, but I felt as though I learnt the most when I sat down and started to design the website itself. In this brief we had to deign a site around our summer brief – at this point I was pretty fed up with my summer brief choice and didn’t really want to do it, but I had to for the brief.

To start with I tried to do something too complicated and my camps made no sense, but then I simplified this down. In doing this I realized that usability of the site wasn’t very good and it was hard to navigate through all the images, so I changed the design again. The last design was the best for the content that I had. This design involved using lightbox, but I didn’t want it as standard, so I had to edit the css myself – this was a massive learning curve, knowing what to delete and what did what was good to find out and change, a lot of the time I was guessing at first – then once I worked it out, I knew which areas did what.

I am pretty happy with the website I have created for this brief. I don’t think that it is the best looking site and there are things that I would change with it now, but I am glad that I have done it and learnt what to do through this website. If you compare it to the website in the Print and Web brief, you can see how much more I have learnt and put into practice on that site – it looks a lot better aesthetically and is much more technical than the first website. I am glad that we have done this brief and learnt about web design, because it was something I had been wanting to look into but I had no idea about it in the first place, now I feel as though I can design a basic website and would be confident taking on a brief about building a website for a client. It is a skill that I am going to be able to carry through all my time as a design and something new that I can offer as a designer.

The Third Brief – Design for Print and Web
I believe that the work that I have produced for this project has been very good. Given the time that I have produced the final outcomes in, I think I have done really well with the project, once I had changed the idea and got it to the right stage and on track I did actually enjoy doing it.

I took on a different approach to designing this project and used a more hand drawn style by using a tablet, this proved to be a success. I firstly enjoyed using this process and doing the drawings and I think the aesthetics of it really work with the idea and concept of the publication.
Throughout the project I have tried to try as many new processes and used different stock to produce the final products. In terms of printing and printing techniques I do wish that I could of experimented with this more but the products I have designed don’t really lend themselves to any of the techniques.

I have worked with new stock in creative ways, using the trace for packaging and designing and printing the newspaper. The publication was bound using binding screws, which is something I have never tried before and another binding technique I can add to my portfolio. This was really successful with the publication and I really do like the aesthetics of screws with the publication. The company identity was a favourite of mine, once I had the idea I could apply it across the different formats which I loved doing - even coming up with the idea for the branding was good and something I enjoyed. Creating the business cards was good too, as I got to be creative with stock and use the laser cutter to create the front of the business card – this also got around the dreaded double sided printing. The branding side of things I love and really do like the outcome I created for it.

Overall I am happy with the products that I have designed and created for this brief. The brief was tough when I first started and made me think a lot about it, but in doing this I have learnt a lot about briefs and how to break them down in the first instance. Within the brief I was heading the wrong way and designing down the wrong route, enough to make me not want to do it anymore, but being able to turn that around when I had been working on it for longer than I had left on the brief amazed myself. It has given me a lot of confidence in what I can actually do in a limited amount of time and I have learnt that I do work well under pressure. This brief has been a good learning curve for me and even though its not one of my favourite and I have enjoyed doing it and it has been useful for myself as a designer.

Module Overview
Looking at the module as a whole, it has been a great learning curve throughout all the briefs and I liked the end brief combining the two new aspects we had previously learnt. Looking back at this module and the work I have created, I am very happy with it all and I think as a module I have done a lot of work, more than what I thought. It has been a long module and lasted a long time, but it doesn’t feel that way, especially within these last few weeks.

This module has made me experiment with new techniques, work with stock and look at stock in a different way to make sure it is what I need and how to apply it. I have learnt new technical skills through web design and within the adobe suite too for getting work ready for print. It has been a great module, with lots of useful information for me as designer; I have enjoyed each brief and produce some of the best work I believe.

Sunday, 27 January 2013

OUGD504 // Design for print and web // Web presentation boards

On of the deliverables for the web aspect of the brief was that there should be presentation boards to show the development of the website.

Here i have shown the research, site map, scamp, wireframe and digital mock ups of the website.

Friday, 25 January 2013

OUGD504 // Design for web // Final presentation Boards

Final presentation boards for my VW website. These boards show the development and the final scamps, wireframe and mock ups of the site.

Thursday, 24 January 2013

OUGD504 // Design for Print // Final Products

The final products for the Design for Print brief:
I am happy with the products that I have designed and created. The only thing that i am not happy with was the binding of the publication at the end. The first side of this went really well and looks good, but the second side - print production and finishes didnt go as planned and the pages aren't aligned throughout the publication. As a perfectionist this has really annoyed me, but now its bound together theres nothing i can really do.
I have enjoyed using the different materials and working with different stocks throughout this brief, it has been good to experiment with different techniques too. I have enjoyed designing the publications and I believe that they are one of the best publications i have designed and this is because i have taken more time in developing the idea and working out what would work best for it.

The only last thing I wish i would of been able to do is to actually make the box the publication and sample pack would have been posted in. I had a box in mind but it became out of stock when i wanted to buy it and it wasn't back in stock in time. I tried to make the box myself but it went terribly wrong I it would have made the overall look of the project really bad, so i decided to stop that idea. I have proposed what the box would be and how i would want it to look, but not got it actually made unfortunately.


Presentation boards:

Presentation boards showing images of the three final products

Final Images:

A collection of all the images i have taken for the final products of this project.

OUGD504 // Design for print and web // Final Products

The final products of the 3 Minute Wander campaign:

This consists of -
- Activity book
- Newspaper
- Stickers
- Packaging
- Identity folder
- Business cards
- Headed Letters
- Compliment Slip
- Envelope
- Website
- App

Here are the final products of this project. I am very happy with the products that i have produced and how the brief has turned out in the end. I found this brief difficult to start off with and found myself going in the wrong direction from the beginning, but after changing the idea and getting back on track, i think i have done a lot and produced good work within the time i had left, i definitely prefer this to what i was previously doing.
This brief has proven to myself that i can design a lot in a short limited time provided that i am focussed on what to produce and the direction to design in. Also the variety of products that i could design for one main outcome has been great here, i have expanded on things every time i have thought i have finished and ended up designed alot of products around this one idea.
Bringing the web and print together in this brief has worked to my abilities the best, i feel that the print outcomes are stronger than the web, but i have to make the web the best i could, by treating it as a print product itself, i did this because i wanted everything to have a consistent style and to work across all formats and media.
I believe if i was to carry on this project and expand it more it could be a viable campaign.


Printed Products:

Presentation boards

Presentation boards of the final printed products.

Final Images:

Collection of all images taken of the final printed products


Presentation boards of the App to show how it works.

Presentation boards of the web element and this works online, also showing the development of the site.

OUGD504 // Design for Print // Printed Publications & Binding

After designing the publications, i decided that i was going to get them printed. I thought that after putting all the work into writing the content, designing the publications and coming up with the binding etc it would be worth getting it printed and making the publication properly.

I decided that i would get it printed outside of college because i wanted a better quality print and something that was more industry standard. I looked around at printing houses and other print works, but for a proper industry print i couldn't get just one copy or if i could it was alot of money. So i went back to getting it digitally printed.

I used a company that i have printed with before and i was happy with the finish and stock they use for the publications. For both the publications it came to £25, which i thought was reasonable. Here are some photos of the printed publications.

I am really happy with the finish of the publications. The stock it is printed on is 115gsm satin finish. This gives it a slight glime in the light. The stock is the right thickness for the publication and makes it work well together. The quality of the print is at a high standard i think and makes the publication look 10 times better than when on screen. I am really happy that i decided to get the work printed. Now to bind together!

The binding proved to be harder than what i thought it would be. I wanted to simply sew it down the spine and do it within two loops into the spine. 
First i created all the holes within the spine of each page within the publication, i then sewed it together. I did the 2 publication first and you can tell because it is no where near as neat as the other publication. I found that when i started to sew the publication together and pull it tight throughout the booklet, it ripped the pages and this is why they aren't all aligned and are abit hit and miss throughout the publication. 

When it came to doing the other publication i had learnt what to do. when i created the holes down the spine, each time i put the pages inside each other i pushed the needle through the align the holes. When it came to sewing it to the front cover, i could push the needle and thread through all pages at once. This kept the alignment of the sheets all together and right, when i pulled the thread tight i made sure that it didn't rip the pages. You can definatly tell the difference in the binding on each of the publications.

I did try and to the second publication again, but when i sewed it all back together it did exactly the same because the holes in the pages had already ripped, so the thread went back into the same position as before. I am pretty disappointed with that part of the publication. When you look through it its not as noticeable as i thought it would be but it still isn't at the standard i wanted it to be. I have learnt from this though and now i know what to do to make it the best bind it can be and to make the publication better. Learning the hard way has paid off because i can now use this to my advantage for binding together another publication in my Fedrigoni brief and get it spot on this time.

OUGD504 // Design for print and web // Presentation boards

For the final crit i created some presentation boards to show in my presentation, these are also the final presentation boards which were one of the deliverables.

I found that the crit was useful in that I got to practice presenting to a group of people and it being about something that i knew alot about. I think that i presented well, i spoke about the product and the presentation boards showed images of this. I took along the printed products with me and was able to stand at the front and show these two. I think i spoke clearly and informative about the my project to make it make sense to everyone else.

In terms of a crit I didnt fit it useful at all, because i got no feedback - when i asked if there was any questions, no asked anything and the only comment was why was 'wander' was spelt with an 'a' and not a 'o'. I received no real feddback on the work or anything which i would normally expect at a final crit. So in this instance i thought they werent very good at all.

OUGD504 // Design for web // Ipad App

As we finished earlier today with the presentations it left me some extra time to expand on some of the outcomes i have done for the 504 briefs. I decided that i could expand the web and design an ipad app for the VW website.

The initial idea of this is to be similar to the website, in which it shows the images of the VW models on one page and then you touch the images to bring up the information about it. The design to it will be similar too, to keep it consistent across the two.

To start off with i designed the different screens for the app on illustrator to the size of the ipad screen resolution - this was 768 x 1024. Which are as follow:

As you can see the app is very similar to the website, i have basically taken the website design and adapted it for the ipad, changing the layout to fit the format better. I think that is very consistent with the website and i do actually prefer the design of this compared to the website - it fits the space better and looks better being on the ipad screen.

I have designed it to be as user friendly as possibly. The first menu screen just has the 5 models which you click through to. On each page you click the image and it brings up the bigger image with more information. To get off the image and back to see all models you simply click on the screen.
You can swipe across the screen to go to the next generation of vans or you can use the menu button at the top - next to back - to access the app menu, this will let you pick from the side menu the generation you want to look at. Like i just said there is also a back button, which will take you to the homescreen. 

To put this into context, i have mocked up the app screens on an ipad to show how it fits within the format and the size it will look on screen. 

Open screen - this will appear when the app is first loaded. I have used the same main image as on the website except i have made it fill the page - this worked better for the app, because the image was the wrong shape and proportions to sit right within the format of the app screen. 
Menu screen - access all the generations from this screen.
T1 screen - shows all models within this generation and general information along the bottom of it.
You can also see that the generation that is being displayed is shown in the top right corner. 
Once you have touched the image, it will bring up a larger version like this one. This will display specific information about that VW model. To exit this screen and get back onto the main generation screen, you can either touch the screen anywhere or click the back button at the top left.
T2 screen - shows all models within this generation and general information along the bottom of it.
Once you have touched the image, it will bring up a larger version like this one. This will display specific information about that VW model.
T3 screen - shows all models within this generation and general information along the bottom of it.

Once you have touched the image, it will bring up a larger version like this one. This will display specific information about that VW model.

T4 screen - shows all models within this generation and general information along the bottom of it.

Once you have touched the image, it will bring up a larger version like this one. This will display specific information about that VW model.

T5 screen - shows all models within this generation and general information along the bottom of it.
Once you have touched the image, it will bring up a larger version like this one. This will display specific information about that VW model.

This is to demonstrate that from each main generation page you can swipe left with finger to go onto the next generation. 

The other way to navigate around the app, is by using the menu button - this will push the screen to the right and reveal a menu on the left hand side - here you access all the generations and go back to the home page. 

Alternatively you click the back button in the top left and that will take you back to the main menu. 

I think that the design of this app is simple but very user friendly, the simple and clean design works well because of the photography based imagery used within the app and i didn't want any impact taken away from that element. I think if this was an actual app and could work properly it would be good to flick through and read, with the added interactivity of clicking onto each image it would be a good app for the users. 

To put the app into more context, I had an idea that i could send a PDF file of all the screen designs to my email and access this on my ipad. I could then open the PDF and will fit to the ipad screen because i have designed it to the correct resolution and i can then photograph the app on my ipad as though it would look like the proper thing.

The images of this aren't great - it was hard to get the lighting right to get a good image of the image on the screen but then also for the rest of the image to be lit without having a massive reflection from the light. It shows what i wanted it to shows and puts the app in context with the ipad.

I am really happy that i had the time to do this and try out designing an app for the ipad. It may not be the best design and could be further developed, but i think it does exactly what it needs to. It is kept consistent with the website, so the two work together and its easy to navigate through. 
I would happy to use the app on my ipad!

OUGD504 // Design for print and web // Design sheets

Throughout this project i have been doing design sheets for each designed product. This has helped me create the initial idea and then further develop it. Here are all the design sheets for this project, i have annotated them for what they are relevant to.

Printed Products - Activity book / newspaper

Activity book -  page layout and designs

Activity book - master page design

Newspaper - page layouts

Newspaper - master page and front cover designs

Newspaper - info graphic designs
Packaging designs

Activity book illustrations

 Company Identity - Business cards / letter heads / compliment slip / stickers

Business card designs - front & back

Letter head / headed paper & compliment slip designs

Stickers & identity folder designs

Website - Online computer / app

Scamps of home screen designs.

Final Scamp of home screen and linked page. 

General Lists and working out.

Activity book


Change in idea - working out the problem

Content of activity book

content of activity book.

Sunday, 20 January 2013

OUGD504 // Design for print and web // Identity Folder

After designing all the company identity, i thought it would be a good idea to present these in the form of a folder. This would house everything together in one place and be something good to look at.

I want the folder to be simple and to carry on the same design aspects as the rest of the identity products.
The folder will be a simple two fold folder and have a pocket on the second panel. This will hold the sheets of paper which there will be 4 A4's and 2 compliment slips. These should fit inside would there needing to be a tab / depth on the folder because it will only be thin.

The business card will slot in the front of the pocket in a holder.

On the front of the folder i will do the title / company name in card. This will be laser cut out of white card and the company name will show through in the blue stock colour. This is the reverse of the business card and therefore will tie in with the rest of the identity products.

Images of Identity Folder:

Image showing the title of the identity folder. This is the reverse of the business card and so relates to the printed products. The white card has been laser cut to show the blue stock through it make the '3 minute wander' stand out and able to read.

Image of the front of the identity folder. I have used the blue stock as this has been used throughout the project - on the publication too. This ties in with the blue colour scheme used within both the publication and newspaper. 

Inside the identity folder. Inside the folder there is a main pocket which holds the printed identity products. This is slightly wider than A4 so that the A4 letters can be held in here too. On the front of the pocket there a cut out to hold the business card, this can hold two business cards. As a whole this is good way to keep all the printed together in one place and displays it in a aesthetically pleasing way, whilst still being in keeping with the style and colour of the campaign.

Above are images of the identity file - this is to hold all the company identity together in one place. It is useful to hand out to anyone to show what the company is about and how it designed through print media. I think it sets the company off and makes it seem better as everything is consistent and works across all formats. The folder is made from dark blue stock and has a white card laser cut title. 

OUGD504 // Design for print and web // Finished Newspaper

When i was doing my first idea, i had initially started to design a newspaper, this would contain information about stress and how to overcome it, along with information on the facts and stats of stress for employees and employers.
When i changed to my new idea, i thought that i wouldnt need to this anymore, but when i had the crit they said that if i was to target this at occupational heath professionals then the newspaper would be relevant because it would be informing them with relevant stats and facts and information about stress, which they would actually sit and read.
After the crit i then finished the newspaper, which i needed to finish the last two double page spread - these were the infographic pages, once this was done i could send off for it to be printed.


The first half of the newspaper is about stress and the causes and ways to combat it. The second half is about the fact and stats of stress on you and your company you work for. 
The newspaper has been designed in a business like manor, with very generic typefaces, a 2 colour scheme and being of a formal and minimal layout. I have designed it in this way because the target audience is a health professional and wants to be able to read the information that is straight to the point. The idea of it being a newspaper is that it is something working city professionals tend to read, be in transportation, in the office or in a coffee shop. 
I think that the design of this has worked out how i wanted it to be and i believe that it is designed right for the target audience. I am happy with the design of it, but when i have looked through it there is some spelling mistakes which i have corrected, but i had already sent it to print by then!

Full Publication:

OUGD504 // Design for print and web // Stickers

A part of the campaign packs i thought it would be a good idea to include stickers, seen as thought the product is a activity book, accompanying it with stickers seems to make sense!
I have designed 6 stickers, which when cut out with be the size of A5 which is the size of the activity book, so that fits in well with it too. 

The design of the stickers has come from all the parts of the activity book. The logo, elephant and all doodles have been used to create the designs. The top two are general promotion stickers, the second two are using the doodles and advertising the activity book. The last two are about getting rid of stress by using the activity book.  

The main logo made into the sticker, this is to promote the brand and campaign.

The elephant is taken from the newspaper and again is to bring the newspaper to light and hopefully make more people read it, the animal  is relevant when you read the context it is put in. On the sticker here is also provides a good illustration for visually needs.

These two stickers use the activity book illustrations. These are to bring the hand drawn illustration back into play and to promote it more. The top i more about the campaign the itself and you could tell what it was about / to do by the symbols on there. The second is just a collection of the illustrations - to tie the products together. 

The paper aeroplane symbolises having fun. Kids always find making aeroplanes fun and so this is taken to be put into context. The illustration also adds to the sticker design and makes it more interesting to look at.

The tag line on this sticker explains what the footsteps are there for. Its all about going in the right direction, so take the right steps. This is my favourite sticker, because i think it is the most though out one, everything is placed in the right space and it looks good to look at and explains itself too/

These stickers are meant to be part of the whole idea of 'having fun' which i think the design of them does this. It is using the hand drawn doodles which make it more personal to the user.

Images of stickers:

Full images of sticker sheet - this is A5 size in total with 6 stickers attached. The size was determined by the size of the publication, i did it this size, so that they can either go inside the activity book or to sit underneath it so you can't  see through to it straight away.

Full shot again.

Close up of the two middle stickers - illustration stickers - to promote the hand held aspect and that they can do it themselves.