Tuesday, 21 May 2013

OUGD505 // What is Good // Module Evaluation

 1. What skills have you developed thought this module and how effectively do you think you have applied them?
With this module I wanted the focus to be on branding and creating a range of promotional material. Branding is something that i have wanted to focus on and take time to create a wide range of products which fall Nader this category.
Within this module I have done a lot of research which I feel has helped me understand the idea of branding more, especially within the area that I was creating the branding - exhibition. From the research this clearly informed me what I needed to do and how I could apply it to my own work, in this case I think I have shown a good application of branding throughout all products.

Another section of the module I have improved upon is my printing skills. I have used three different methods, embossing, screen printing and foiling. The embossing and foiling are techniques that are new to me and ones which I have experimented within this module.
In particular the embossing was a big learning curve, I decided t take them time to create a copper plate, which is a process i have never undertaken, learning out to do this was great for future reference. Also the way in which I wanted to we the embossing to create the product was such a way that the people in the print room wasn't sure if it would work themselves, so it was a learning curve for me and them. Through a fair bit of help with the technicians in the print room, we managed to get them working and the result was great, I was impressed, they were impressed and the work stood out well and was still in keeping with the digital printed work.

The final thing I have learn a lot about is the idea of concepts. Through the workshops etc we have had with tutors I have developed the idea of a concept and how to create something that can be applied across a wide range of products, but still be something that could be expanded upon in the future.

2. What approaches to methods of design production have you developed and how have they informed your design development process?
Right from the start if this project I have focussed on getting the products right and developing the design of them to get a hit standard throughout all designs with the products themselves, this was done by using design sheets. This was also present for the concept of the brief and how this would work over all products.

I have also used a lot of printing methods, some which were new and others that I have improved upon. Designing in this way has made me design the products for print and not screen, getting the artwork ready for print in both digital and hand printing was the focus. The printing methods that I used were all fairly new, embossing was the major one which I have now learnt how d this processor my own. The way which I wanted to use the embossing and print at the same time was new to the technicians and something which made them think how to do it, the results of this were great though and really set the printed products apart from the digital work. Even though the digital products were just as important as the other ones, I much preferred using the printing techniques, which I think has shown that I should develop these skills further and spend more time working on this area of design. Something for next year which I can focus on more.

3. What strengths can you identify within your work and how have/will you capitalise on these?
The strengths within my work are the application of the branding and identify of the exhibition across all branding and promotional material. I think this shows within the products because they are all consistent within the design and each one has the same elements within the design, these are just applied differently for the different formats that have been used.
This is another strength - the use of formats within the range of products varies across all media and within the printed work I have used man different formats for the different products which have been created.
The product range is large and works in sets, as I have expanded each product as much as I can to show that the concept and design idea can be pushed and adapted over alot of different products and formats.
The final strength is defiantly the invitations and foiling on the branding material. These additional techniques have made these products stand out more against the digitally printed work, but yet they still all work with the product range because of the way I have applied these techniques. The invitations were a great success and something I am very proud of because it was the first time I had tried anything like this.

4. What weaknesses can you identify in your work and how willy address these in the future?
I think the only weakness I can find within my work is that not all products are finished to the highest standard I would of liked. Some products are weaker than others and have some mistakes within the design, but these are things I have noticed after printing them. In future I need to spend more time on the final details of the work and proof reading the work more closer to make sure the smaller details aren't missed.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

- Manage my time better - instead of leaving work until the final days I will manage my time in order to produce the work more evenly throughout the time of the module, this will make it easier when it comes to the deadline day.

- Blog work as I am going along with the project - again leaving a lot of the blogging until the end of the module has meant a lot of documentation has to be done within the last days.

- Work with the print techniques more - within this project I have seen the outcomes from using printing techniques and what sort of work I can achieve from doing this. In the future I would like the experiment with this further and spend more time doing these techniques to produce a body of hand printed work.

- Work outside of my comfort zone more - with this project I have stepped outside of my comfort zone and worked on areas of design that I haven't done before - branding and way finding. In working on these new areas, I have seen that I can adapt myself to work across a range of different areas of design and I can still produce a high standard of work for this.

- Expand the product range even further - if I had the time I would of liked to further expand the product range to create full range of products which would be used in an exhibition, this could of been proposing the exhibition and what included within the content etc.

Attendance - 5
Punctuality - 5
Motivation - 5
Commitment - 5
Quantity of work produced - 4
Quality of work produced - 4
Contribution of the group - 4

OUGD505 // What is Good // Brief and Rationale

For this brief i have rewritten the initial brief i set out to do and made it more currant for the work and things in which i have produced now, it has taken a slight twist to the orignal idea with new colour schemes and other design decisions that have made me change the idea along the way. 


In this brief my main focus is on the branding and identity and the promotional material for the exhibition that i have proposed. This exhibition is the 90 Years of BBC Radio Exhibition. From the research I have taken out I have the background information to create all the products that i need to make this exhibition successful. The idea behind the exhibition is to use imagery form the olden days of the Radio and shed the light over what used to be the radio and how they used to broadcast and use the radio in them times. The exhibition is an audio and visual exhibition which uses lots of video and interactive ideas within the exhibits. 

In terms of the branding and identity I want to create a logo which communicates the idea of old and new coming together, this could be done using imagery or vector imagery. From the research i carried out it informed me on the sort of exhibition branding that i needed to get some idea from and see where these took me, i know that i want to experiment with stock and formats within these two areas of design which i have chosen to use.

The promotional material is just as important as the identity because the promo material sells the museum and exhibition space to the visitors and makes them want to come along and enjoy the exhibition space. Within the promo material i want to create a large range of products which vary in format to show that the branding and identity can be applied across a range of products and done at a high standard too. 

OUGD505 // What is Good // Final Images

Final images of all printed products within the project. This includes all exhibition branding and identity and promotional material. 

I am happy with the results of the printed material that i have designed and created for this project. I think that i have adapted the idea of the concept and show this across the printed products to create a large range of products which focusses on the branding, identity and promotional material for an exhibition event. 
In this project i have learnt a lot of new skills and techniques and i think i have shown this through the work i have produced which mixes digital and hand printed outcomes. I have constantly tried to push the format of every product i have included to make it interesting and different from the standard formats, the use of stock, binding techniques and printing techniques have also been a focus within the way i have produced the work. 

I am happy with the photography of the work too, i would have liked to get into the photography studio to get the images at the best quality i could, but unfortunately due to time constraints and the fact it was fully booked i couldn't, so i have done the best i could with the studio space we had available. I think the photography of the products is strong which i did take time over doing to make it the best i could. 

OUGD505 // What is Good // Submission Final Presentation Boards

Final presentation boards for submission, these show the printed products of the project.

Website mock up presentation boards

Exhibition App Presentation Boards:

OUGD505 // What is Good // Presentation Boards

Throughout the module we have had to create presentation boards to show the progress and idea of the brief at set points. These were mainly within the crit situations, but still on a whole when you look back over them they do show the development of the brief and how i have been working on it each time to improve certain aspects along the way.

Research Presentation Boards:

Concept Presentation Boards:

Final Crit Presentation Boards:

OUGD505 // What is good // Design Sheets

Design sheets for all products throughout the project. These design sheets are ones that i have taken time over at the beginning of the project, this has helped me develop my ideas and concept for this brief .

Initial planning of the project and where i could take it. 

Exhibition Way finding:

Solving the design problem

Exhibition icons

Exhibition way finding mock ups on walls.

Website design:

Design number one - print based web outcome.

design number 2 - designing for web bu using elements and technology for designing for print. 

Initial development of the idea. 
Same thing - initial development of the idea. 


Exploring the different screens within the app itself and how they can be designed well and make sense to the users.
Looking at creating user interface. how will the different pages be identified. 


Setting out the three different sizes and what would be included this time. 

Working on the grid and column system - this will be used across all products to make them consistant across all media. 

Information booklet - design sheets - rough idea.

Working on exploring the chsosen design and how it can be improved upon. 

Map guide exhibition guide - simple small A6 sized publication. Creating the initia layouts of the publication.  

Working further on the layouts and experimenting with other ideas to create a more free system in which we could use.

Concerinta book. Again working on the page layouts, both single and double placements. 

Planning the concertina book - how each page will work out on the late a2 sheet, 


Looking at creating the designs and getting some ideas out of my mind and down onto paper, this helps me develop the idea further and think how i can push it more and more. 

More poster development

More poster development

Invitations - experimenting with formats and stock to try and think of a good way to invite the visitors to the museum - i want something different, something you havent seen before. 

Invitations back page - keeping the design simple is wise because i am going to screen print them out afterwards. 

Tickets - working on various idea and formats and stock to create the nice tickets which you will receive in the evening do.

Compliment slip - the start of the branfing. Here i am creating intial ideas on how the braning can work 

Letterhead - creating the letterhead in the same / similar design style to the compliment slip, this shows the consistency between all products and makes them look like a set of outcomes from one persons.

Bussiness card front - in order to attract the right people you need an attractive business card in which you can choose what to have displayed on the business card. here i have used minimal type and only the needed details about the exhibition within the design of the business card.