Thursday, 2 May 2013

OUGD505 // What is Good // Logo

For the logo of the exhibition, i wanted to create something that represented the idea of the old as it is about the history of BBC, but at the same time incorporate the new into it too.

From my research and the information collected within the booklet,  i already had some imagery i could work with, the main one which i thought worked the best would be the microphone. The old microphone has a good aesthetic to it and would illustrate well to represent the olden times of the radio, i would just need to think of a way to incorporate the new.

Imagery to work off. 

Initial workings of the logo, here you can clearly see it is an illustration of the microphone. The type within the logo is too small to read legibly and the pattern behind the 90 also makes it hard to read. Maybe too much detail with all the different lines and stoke weights. 

Here i have simplified the logo even more, taking away the lines of the outer of the microphone and making it focussed in on the middle section, as this is the section that recognises the spoken words from the presenter. This doesnt work in illustrating the old microphone though and doesnt really give that message out. 

Going back to the first logo because i felt that mixed the idea of the illustrated microphone, to make it look more modern, i thought about how we illustration and create a icon for a microphone today and it is simply done with the half circle and stem, this shows the stand and round peice of the microphone. Mixing the two ideas has created this idea which i do really like. I still think the top circular part has too much going on with the lines, so i think i need to simplify this. 

Simplifying the top half of the logo to make it more like the orignal microphone, the circle in the middle was the area you spoke into and the three sections coming from that held it to the microphone frame. I think this is a better illustration of the microphone and also works better with as the logo. It leaves more room for the type, but at the minute that need more work doing it. I dont like the upside down section as this is hard to read. 

Again i have simplified the illustration down again, by getting rid of the bottom two line section and creating it as a horizontal line through the middle, this leaves a clear space for the type to fit into the bottom and makes it more legible, i am still unsure about it being upside down. 

As the radio is wireless and connects to people all over the world, i thought maybe that could be incorporated into the design by the idea of the wireless internet sign. This doesnt really work though and created a more cluttered logo. But i do prefer the type being in the bottom section of the logo as this makes i much easier to read and this section is fully clear so can hold a line of words. 

Going back the initial idea of using the centre circle as the microphone and adding in more detail, but this makes it harder to see the 90, which defeats the object of the logo. 

Simply taking out the centre detailed section makes a much clearer logo and the whole thing looks much better. The type is clear to read and the illustration itself works best to illustrate the microphone. 

Adding in the thinner line around the central circle emphasises that that section is the microphone part and would be spoken into. This is just small detail to the illustration but works in order to communicate the illustration better.

This is the final logo and the one to use across all the printed and digital media.
When using the logo it will be present in two different ways. As you can see on some of the designs, there is the gradient background, when the logo is placed over the background it will be at 60% opacity and on multiply, this will show the gradient background through the logo and make it art of the design. 
In other circumstances where the gradient isn't present the logo will be in the blue accent colour. 

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